Monday, March 17, 2014

I, Espresso

Like most, I'm rarely correct when it comes to prognostication. In 1997, I predicted Amazon would never succeed because nobody would ever trust the Internet enough to surrender their credit card number to it. I never thought anyone would take blogging seriously, or that a phone could possibly contain a decent camera. Hell, I was pretty sure the 1986 Red Sox were going to win the World Series, too.

I first read about the Espresso print-on-demand book machine back in 2006 or so. Excited, I jabbered about it to everyone from my bosses and comrades in publishing to booksellers and readers from all streets. But everyone was unanimously unimpressed, and my pronouncement that these things would be in every Starbucks by 2020 only won me incredulous, baffled looks. Nobody actually called me Chicken Little, but I could sense them thinking it.

Today, I visited my nearest Big Box Bookstore. And this was their window display. Funnier still: I was on the hunt for a copy of Issac Asimov's I, Robot. Now, pardon me while I go put all my money on 3D printing ... because how else are we going to pre-fab that Mars colony? ...